There’s a strange modern habit of sending your data on a field trip every time you want something to happen. Need to send a “thank you” email when a record is created? Off your data goes, across the internet, to some automation SaaS parked three continents away. It’s like mailing yourself a reminder to turn off the oven.
Keeping logic close to your data is faster, safer, and—dare I say—saner.
Let’s talk about why.
Latency: The Slow Dance of Cloud Choreography
When your triggers live inside InfoLobby, the sequence is simple: record created → trigger runs → result.
When they live in some third-party automation SaaS, it’s more like: record created → webhook → queue → timeout → retry → maybe result.
Each hop adds seconds, or worse, uncertainty. A 2023 study from ThousandEyes found average cross-region SaaS latency at 146 ms each way (source). That’s fine for browsing, but not for micro-automations where a chain of events needs to stay in sync.
InfoLobby runs your automations where your database lives. No “relay race.” Just immediate cause and effect.
Security: The Fewer Cooks in the Kitchen, the Better
Every external integration means another API key, another permission scope, another “whoops, that was production data.”
Keeping triggers inside InfoLobby keeps your credentials inside your workspace.
No third-party queues. No tokens living in a browser tab on someone’s laptop in Lisbon.
You own the database. You control the logic. That’s the way it should be.
Reliability: Less Duct Tape, More Determinism
External automation tools are great—until one of them has “scheduled maintenance” right when your invoices need to go out.
With InfoLobby, triggers run on-create, on-update, on-delete, or on-schedule, using the same environment as your data.
If your database is up, your automations are up.
There’s no “Zap misfired” mystery to debug.
Simplicity: One Platform, One Mental Model
Building logic outside your data layer is like keeping your recipe in a different house from your kitchen. You’ll cook eventually, but you’ll forget the salt.
In InfoLobby, your automations use the same simple PHP-style syntax as your data queries. They can:
- Run on-create, update, delete, or schedule
- Query tables directly (
sql_select,sql_update,sql_insert, etc.) - Send emails via your SMTP connector
- Trigger webhooks to or from other systems
Everything in one place, versioned, and easy to reason about.
The Punchline: Integration Shouldn’t Mean Exfiltration
The cloud already has enough middlemen. If you’ve got a MySQL database that can talk to InfoLobby, you don’t need three other platforms to tell it what to do.
When your automations live right next to your data, you get the holy trinity of good software: speed, safety, and simplicity—without renting them back from someone else at $29/month per seat.
So, the next time someone brags about their 17-step Zap, smile politely. Then show them what a single InfoLobby trigger can do in half a second.