Most databases just sit there. Rows, columns, and silence — like a well-organized library where nobody ever reads the books. Then you have automation tools like Zapier and n8n, flinging data back and forth between services with the energy of a toddler on espresso. Somewhere between those two worlds lives InfoLobby: not as chaotic as a Zap jungle, but not as boring as raw SQL either.
InfoLobby lets you teach your data to do things — quietly, efficiently, and without you having to duct-tape 47 webhooks together.
Let’s look at what that actually means.
Triggers that think like you do
Every record has a story, and now InfoLobby can react when that story changes. You can run code when a record is created, updated, deleted, or even on a schedule.
If you’ve ever thought, “I wish something would happen when this happens,” that’s exactly what triggers do.
A few examples:
- When a new lead is added, send a friendly email.
- When a payment is overdue, update the client’s status and schedule a reminder.
- Every night at 11:59 PM, email yourself a report so you can pretend you’re still awake and working.
It’s simple, but it’s powerful — because these aren’t point-and-click automations. They’re written in a PHP-like syntax (our own safe interpreter), which means you can query and update any table, and chain logic however you want. You get the flexibility of code without the terror of running it on your production server.
The email part everyone underestimates
Email is still the Swiss Army knife of automation. 82% of businesses say it remains their most effective digital channel (HubSpot, 2024).
With InfoLobby, sending email doesn’t require yet another “integration” dance. You configure an SMTP connection once, and then your automations can send whatever you need — invoices, alerts, confirmations, or “please respond before I lose my mind” reminders.
And because you’re writing simple code, not drag-and-drop boxes, you can do fun things like conditionally send different templates based on field values, or loop through related records to build summaries.
Zapier could do this too, of course. It would just take six zaps, three filters, a monthly subscription, and a small prayer.
The humble webhook, upgraded
Webhooks in InfoLobby work both ways.
You can send pings to external systems — notifying a CRM, payment gateway, or even a home-brewed script.
You can also receive pings, letting outside systems tell InfoLobby what’s going on.
This opens a lot of creative doors. Your backup script can “check in” via webhook when it runs. Your website form can insert a record directly into InfoLobby. Your monitoring script can update a status table when the server sneezes.
It’s not an API labyrinth. It’s just endpoints and logic. The kind that makes sense at 2 AM when you’re debugging a cron job and trying to remember why you even have three databases.
Why not just use Zapier or n8n?
Zapier and n8n are great for connecting different systems — Slack to Gmail, Stripe to Notion, that sort of thing. But they don’t live next to your data. They’re middlemen. And like all middlemen, they take their cut: in cost, in complexity, and in latency.
InfoLobby keeps automations where they belong — right beside your database.
It’s the same principle as keeping your coffee machine in the kitchen instead of across town. Less travel time, faster caffeine.
A mini automation hub, not a monster
InfoLobby won’t replace Zapier’s 7,000 integrations. It’s not meant to. It’s meant to be the heartbeat of your own data — the quiet automation hub that handles the things closest to your business.
If Zapier is a full orchestra, InfoLobby is the drummer in your garage: smaller, louder, and much easier to manage.
And the best part? Everything runs right beside your data. No middlemen, no per-user fees, no wondering where your records actually live. Just logic, tables, and peace of mind.