Product Planning
Product planning is a crucial step in bringing a new product to market. For small businesses, managing this process efficiently can make the difference between success and stagnation. InfoLobby, a versatile project management tool, offers a comprehensive solution to streamline product planning. Here’s how you can leverage InfoLobby to manage the main steps involved in product planning effectively.
1. Ideation and Concept Development
Step 1: Create a Workspace Start by creating a dedicated workspace in InfoLobby for your product planning. This will serve as the central hub for all activities related to the product.
Step 2: Set Up a Table for Idea Collection: Use InfoLobby’s Table Builder to create a custom table for collecting and managing product ideas. Include fields for the idea description, target market, potential benefits, and the person who submitted the idea.
Step 3: Collaborative Brainstorming: Encourage team members to submit their ideas directly into the app. Use InfoLobby’s comment feature to discuss and refine these ideas collaboratively.
2. Market Research and Analysis
Step 1: Create a Market Research Table: Develop a table to track market research activities. Include fields for research objectives, methodologies, findings, and sources.
Step 2: Assign Research Tasks: Use InfoLobby’s task management features to assign specific research tasks to team members. Set deadlines and priorities to ensure timely completion.
Step 3: Centralize Research Data: Upload documents, surveys, and other research data directly into the table. This centralizes all information, making it easily accessible for analysis.
3. Product Design and Development
Step 1: Design Specifications Table: Set up a table to document design specifications, including features, materials, and sketches. This table serves as the blueprint for your product.
Step 2: Development Milestones: Create a project timeline using InfoLobby’s calendar feature. Mark key milestones and set reminders to keep the development process on track.
Step 3: Collaboration and Feedback: Utilize InfoLobby’s communication tools to facilitate ongoing collaboration between designers, developers, and other stakeholders. Collect feedback and make necessary adjustments in real-time.
4. Prototyping and Testing
Step 1: Prototype Tracker Table: Create a table to track the development of prototypes. Include fields for prototype versions, test results, and feedback.
Step 2: Schedule Testing: Use InfoLobby’s calendar to schedule testing sessions. Assign tasks to team members responsible for different aspects of the testing process.
Step 3: Record Test Results Input test results directly into the table. This allows you to analyze performance data and identify areas for improvement.
5. Production Planning
Step 1: Production Schedule App: Set up a table to plan and monitor production activities. Include fields for production timelines, resource allocation, and supplier information.
Step 2: Task Assignment: Assign production tasks to team members and set deadlines. Use InfoLobby’s workflow automation to streamline task assignments and notifications.
Step 3: Monitor Progress: Regularly update the production schedule and track progress through InfoLobby’s reporting features. This helps ensure that production stays on track and within budget.
6. Launch and Marketing
Step 1: Launch Plan Table: Create a table to outline the launch plan. Include tasks such as creating marketing materials, planning events, and coordinating with sales teams.
Step 2: Marketing Campaigns: Use InfoLobby to manage marketing campaigns by setting up tables for campaign planning, execution, and performance tracking.
Step 3: Post-Launch Analysis: After the launch, collect data on sales performance, customer feedback, and market reception. Use this information to refine future product planning efforts.
Conclusion
InfoLobby offers a powerful platform to manage the intricate process of product planning. By centralizing information, facilitating collaboration, and automating tasks, InfoLobby can help small businesses bring new products to market more efficiently and effectively.
