Public Relations Management
Plan PR campaigns, manage media contacts, organize events, store press assets, and track coverage in one connected workspace.
Plan campaigns, manage media relationships, organize launch events, and track coverage in one connected workspace. This public relations template gives PR teams a practical operating system for moving from strategy to execution without losing the details that make outreach work.
What's Included
| Table | Use It For |
|---|---|
| Campaigns | PR briefs, goals, strategy, timelines, budgets, owners, and notes |
| Deliverables | Press releases, media kits, briefings, launch tasks, deadlines, progress, and assignees |
| Press Content | Fact sheets, biographies, logos, approved messages, media kits, and reference files |
| Media Contacts | Journalists, editors, bloggers, spokespersons, outlet notes, tags, and bio files |
| Events | Press conferences, launch demos, briefings, roadshow stops, guest lists, and budgets |
| Clippings | Articles, interviews, videos, social mentions, ratings, source links, and attached PDFs |
How To Use It
Start in Campaigns. Create a record for each launch, announcement, report, or roadshow. Add the objective, audience, budget, campaign dates, owner, goals, and strategy so the team has a shared brief before outreach begins.
Next, break the work into Deliverables. Assign press kits, briefing prep, release drafts, proof-point reviews, pitch lists, and follow-up work to specific team members. Use status, due dates, and progress fields to see what is ready, what is blocked, and what needs attention.
Use Press Content as the source of truth for approved materials. Store company fact sheets, executive biographies, logos, key messages, historical releases, and supporting PDFs so everyone sends consistent information.
Build your relationship database in Media Contacts. Track who each contact is, what they cover, how they prefer to be approached, and which outlet they represent. Add notes and tags to make future targeting faster.
Use Events to plan launch days, briefings, press conferences, and partner activations. Then capture results in Clippings by linking coverage back to the campaign and media contact.
Best Fit
Best for PR teams, founders, agencies, communications leads, and marketing teams that need a clear way to coordinate campaigns, assets, press relationships, events, and coverage reporting.